Dallas Fort Worth Texas lawyers - attorneys directory
Law Firms' Solution to the Internet Scams
Are people making huge profits from the Internet? Sure!
Are search engines the prime mechanism for driving traffic? Sure!
If used correctly, are search engines one of the most cost effective advertising mediums to generate new clients? Sure!
Are you or your law firm going to be presented with Internet based advertising propositions that will be a total waste of money or even an outright scam? Sure!
Hopefully after reading this you will be able to avoid a few of these ever-evolving Internet scams.
#1. “I’m from the XYZ legal professional Intergalactic search engine. We’re getting thousands of visitors every day and can guarantee your firm a top position for your location/practice area/keywords at a special discounted rate just for your industry.”
THINK/VERIFY/QUESTION: Major search engines such as AOL, Ask, Google, MSN & Yahoo generate the majority of Web traffic. Other search engines include About, Open Directory, Alta Vista, Lycos, Looksmart, Mamma & Netscape. The offer you received is guaranteed NOT to come from one of these search engines. The name of the search engine and their site looks and sounds very professional, but these are not factors that are crucial in making a cost effective investment.
First, if you have the Google Toolbar, check the PageRank of their home page. If the PR is not at least 5, pass. Then do a search on your favorite search engine for your keywords, if this ‘search engine’ does not show up within the first two pages of returned results, pass.
Do not be fooled, the standings in the featured/sponsored/selected listing section of your search engine are all paid-per-click advertisers. They are paying for top positions during their solicitation phase to show the unsuspecting. It is much more rewarding to obtain a page one placement in the 'organic' listings.
Lastly, watch out for use of an example of a high placement for a keyword phrase that has little or no competition. It could be: “Type in Red Rider Legal Profession Search Engine into MSN and you see we are on page one, position one!” Though a truthful statement, think about who would ever use that legal phrase in a search engine in the first place!
#2. “Pay us $XXX and we guarantee to get your legal website on page one of Google, MSN, etc!” Again, there are many things to watch out for here. Get your legal site on page one of exactly what search engines and exactly which of your legal keywords? You’re just going to buy pay-for-click terms so ask whether you are in the sponsored ads or will you be in the organic listings? What other law firms in my area/state have they done this for? Get names to verify. Get a detailed list of at least three other law firms. Look at their home page. Do they have a PageRank of at least 5? They are selling an optimization service, and therefore one would think, if legitimate, their own website would have top organic positions for search engine optimization keyword phrases. Verify this for yourself. Here are the most popular keyword phrases they should rank for on page one or two of AOL, Google, MSN or Yahoo: URL placement, URL position, SEO, search engine optimization.
For over three years we have not dealt with individual site optimization but you can easily see that for our site www.websitetrafficbuilders.com our rankings are exceptional. As of this writing our standings were as follows, Google: URL position – PAGE ONE., MSN: URL placement – PAGE ONE, URL position – PAGE TWO., AOL – URL placement, URL position –PAGE ONE.
There are indeed some techniques out there that will have your site on page one instantly, but it is surely to be banned from the major search engines. Search engines will eventually banned your site for spamming the engines.
Think, verify and question; researching will definitely save you some time, money and effort.
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Dallas Fort Worth Texas lawyers - attorneys directory
