Dallas Fort Worth Texas lawyers - attorneys directory
Legal Website’s & SEO's
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
Achieving top placement in the search engines takes good design, intuitive navigation, proper key word density, correct Meta tags and informative content. Law firm sites are lacking one critical element...Quality incoming links!
The leading search engine, Google, looks more at what other sites are linking to your site. Google's page ranking system relies heavily on link popularity. Your site will be assigned a PageRank, the highest rank is 10 and the majority of quality sites rank at least 4 and above.
Webmasters often link to pages that other people find are valuable resources, logically these pages are ranked much higher than those pages that are of low quality. Essentially all Webmasters these days are aware of the benefits that quality incoming links have on building traffic.
The problem is that this change might make it even more difficult for small and new sites to make it to the top and it favors big, high-traffic mega sites. There is a software program that can greatly help in you getting the links that you desire. It does all this automatically. Click here to find out more.
To have high standings within the search engines, it takes time and effort. Do not be fooled by the link swapping plans that are out there. These services purpose that they can immediately boost your link popularity by placing machine-generated link pages on your site. The truth is, numbers aren't as important as context and relevancy. You can place 1,000 non-themed links on your site but this can in most cases lower a site's search engine placement. It is a much better idea to have lesser links as long as they are similar in content and topics like yours.
This is what Google says about these programs: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”. Even though these programs may have been effective in the past, you can see now that many search engines regard them as spam and often ban sites that they find participating in these programs. I strongly advise you no to get involved, no matter the desperation.
Quality link partners can best be found within the top three pages of search engine results when using popular legal key word phrases. These phrases should also reflect the geographic area your firm is located. Lets say you have an auto accident firm in San Diego, a good key word phrase would be: San Diego auto accident lawyer, San Diego accident lawyer or more generic phrases like San Diego attorneys, San Diego law. Excluding the sponsored sites, see who is on page one and send them an email asking for a link exchange. Alternatively, consider sites on Google ranking within the first five pages of results. Links from other legal related sites are also very valuable.
As a free service exclusively for the legal community, our dozen top rated legal directories have just implemented a free reciprocal award linking program. There is no obligation to join our directories and if your site qualifies, our top rankings will create a valuable linkback for your firm. To check out the program, just click here, or send me an email.
To better your rankings and increase your business, quality incoming links are a must have. A proper linking program, your site can see the true potential the Internet offers.
If your legal practice is located in California, Texas or Las Vegas, Try a free basic trial listing in our legal directories! Just CLICK HERE to view our details and entry form.
Copyright 2003 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst. You can contact Bob via e-mail at bob@websitetrafficbuilders.com or visit his San Diego legal directory at: www.sandiegolawyerforyou.com
Click the link below to return to:
Dallas Fort Worth Texas lawyers - attorneys directory
